John D. Rodeman
5041 W. Yearling Rd.
Phoenix, AZ 85083
623-236-8788

SUMMARY OF QUALIFICATIONS:

Ø  Self motivated with high ethical work standards.

Ø  Experienced working with all levels of support, professional and executive staff.

Ø  Advanced-degreed professional in the areas of Marketing, Business and Management.

Ø  Experienced college instructor and adjunct faculty member.

Ø  Fifteen years of global marketing and mass communications experience.

Ø  Seven years communications and marketing experience in high-tech consumer products industry.

Ø  Experienced in developing, managing and implementing a variety of complex marketing, communications plans and projects that parallel an organization's strategic plan.

Ø  Team leader/player dedicated to providing effective results.

Ø  Proficient in Microsoft Office applications.

Accomplishments and Leadership Skills

·       Lectured college courses in Marketing, Management, Advertising and Small Business Management earning a top 5% ranking by students.

·       Reduced advertising costs by $100,000 through strategic analysis of budgetary spending.

·       Increased Valley Radiologists’ patient volume by 7% in first four months through focused communication programs, marketing and relationship building with referring physicians.

·       Increased usage of online reporting system for images and reports by 900%, which reduced postage, film printing and courier delivery charges by $27,000.

·       Developed and launched enterprise customer resource system allowing all marketing employees to have immediate access to vital referring provider data for use in relationship development and sales.

·       Increased physician referrals 12% by developing a referral management program for Valley Radiologists, tracking all four thousand referring physicians and their daily activity.

·       Initiated system-wide customer survey program that reports key operations and marketing data resulting in increased patient and referring provider satisfaction.

·       Increased VistaCare’s ranking on Google’s search engine from 60^th to 21^st through strategic front-page content and pay-per-click advertising.

·       Successfully launched lead generation programs, for VistaCare, to more than 36,000 healthcare partners.

·       Provided communications and marketing counsel to VistaCare’s North region sites.

·       Designed, authored and edited “Mapping Our Course,” an internal news letter for all Decatur Vein Clinic employees.

·       Increased patient leads, for Decatur Vein Clinic, by 29% through targeted advertising campaigns and management of advertising agency.

·       Authored six training modules that were approved by the Federal Aviation Administration for required yearly recurrent training for a national airline’s inflight personnel.

·       Designed and implemented a home study program for a national airline resulting in a cost reduction of $800,000 annually.

·       Managed financial budget of $25 million for Motorola’s global marketing initiative including negotiation of multi-million dollar series, event, team and title sponsorships.

Marketing and Business Development Skills

·       Research, write and implement marketing plans to achieve objectives.

·       Work with internal and external sources to develop strategic and creative initiatives.

·       Write, edit and proofread copy for ads, the Web, newsletters and collateral.

·       Extensive experience in project management (concept through delivery).

·       Designed consumer promotions to leverage NASCAR and CART/IRL sponsorships.

·       Leveraged multi-million dollar sponsorships to generate brand awareness and equity.

·       Create business-to-business and business-to-consumer relationships.

·       Create marketing plans based on individual division and corporate needs.

·       Conduct appropriate follow-up of program to measure effectiveness and value.

·       Extensive vendor management skills.

Training and Education Skills

·       Professional lecturer and presenter for small classes or large groups.

·       Experienced facilitator and presentation developer communicating complex topics easily.

·       Develop student curriculum including topic choices, classroom lectures and skills measurement.

·       Utilization of “BlackBoard” learning system for online education and training.

Event Management Skills

·       Operations Manager (volunteer) for Scottsdale League for the Arts Great Arizona Picnic

·       Execute high-visibility programs at NASCAR and CART events worldwide.

·       Plan and manage special events, including gala, customer and employee hospitality events.

·       Create and implement event marketing plans and budgets, hiring support staff as necessary.

EMPLOYMENT HISTORY:

2007 – 2008            Director of Marketing - Valley Radiologists

2006 – 2007            Manager Marketing and Communications - VistaCare

2005 – 2006            Director of Marketing - Decatur Vein Clinic

2005 – 2006            Adjunct Faculty Member - Marian College

2003 – 2004            Inflight Training and Development Instructor - ATA Airlines

2002 – 2004            Attended Graduate School for M.B.A.           

2001 – 2001            Director of Marketing and Corporate Services - Mo Nunn Racing

1994 – 2001            Corporate Marketing Manager - Motorola

EDUCATION:

Indiana Wesleyan University

M.A. Degree            Major: Business Administration

Purdue University

B.A.  Degree            Major: Organizational Leadership              Technical Area: Communications