John D. Rodeman
5041 W. Yearling Rd.
Phoenix, AZ 85083
623-236-8788

Accomplished Organizational Leadership and Marketing Manager with fifteen years of progressive experience and expertise in diverse areas including:

·    Consumer Promotions            ·    Marketing Communications            ·    Sports & Event Marketing

·    Budgetary Management            ·    Undergraduate Instruction            ·    Employee Management

Indiana Wesleyan University, Marion, Indiana

Master of Business Administration

Purdue University, West Lafayette, Indiana

Bachelor of Science, Organizational Leadership and Supervision

Valley Radiologists, Phoenix, Arizona  2007 - 2008

Director of Marketing

Senior-level, strategic management of all physician-related marketing and communications programs including collateral development, website implementation, patient marketing and survey analysis.  Management of marketing team responsible for building relationships with four thousand referring physicians and increasing patient volume at eleven, free-standing, imaging facilities.

·       Reduced advertising costs by $100,000 in the first four months through strategic analysis of budgetary spending.

·       Implemented new marketing programs including fax blast marketing and welcome packages for first time referring providers resulting in 10,000 additional procedures during first nine months.

·       Increased usage of online reporting system for images and reports by 900%, which reduced postage, film printing and courier delivery charges by $27,000.

Moser and Associates, Chandler, Arizona  2001 - Current

Consultant, Organizational Development, Training and Engagement

Develop employee training & coaching and business education for use in structured education and engagement courses.

·       Design curriculum workbooks for in-class and home study sessions.

·       Evaluate business research to develop behavior changing and top down management structures designed to increase productivity and customer satisfaction.

VistaCare, Scottsdale, Arizona  2006 - 2007

Manager Marketing and Communications

Strategic management of marketing communication programs, internet strategy, marketing and collateral development for 50+ site national hospice organization.  Overall responsibility for business-to-business and business-to-consumer marketing program, strategic management of www.vistacare.com and project management of enterprise systems.

·       Managed global strategy for VistaCare.com including maintenance/enhancements of site impacting more than 42,000 viewers.

·       Increased patient referral rate 9% through design and activation of an enterprise Sales Force Automation/Customer Resource Management system allowing direct marketing, by local, regional and national sales teams, to all referring physicians.

·       Provided consulting to eight sites in the North region on advertising, collateral development, media relations and communication.

Decatur Vein Clinic, Indianapolis, Indiana  2005 - 2006

Director of Marketing

Directed brand development, marketing, public relations and advertising operations for eight-facility medical clinic.  Designed lead generation programs including participation in expo events, consumer and clinician advertising, website design and development along with developing the referral appreciation program.

·       Analyzed comparison of TV, print and radio ad placement in relation to patient leads and developed revised platform resulting in a 29% increase in patient leads.

·       Increased physician referrals by 17% by developing and launching a Physician Referral Program that monitored physician partnerships and the interaction between physicians and our clinics.

·       Managed ad agency relationship and advertising buys for eight clinics in two states including advertisement development, placement and frequency.

·       Realigned advertising agency directives and strategy resulting in a $500,000 savings.

Marian College, Indianapolis, Indiana  2005 - 2006

Adjunct Faculty Member

Lecturer and instructor for Associate and Bachelor degree programs.

·       Lectured courses in Marketing, Management, Advertising and Business Operations.

Instructor Inflight Learning Development and Credentialing

Training development and instructor for 1800+ flight attendants.

·       Managed competency training in aircraft simulators for all flight attendants ensuring FAA required skills and assessment tests were completed and recertification credentialing was submitted correctly.

·       Integrated home study curriculum with in-class training that netted training cost reductions of $800,000 annually.

·       Authored six training modules approved by the Federal Aviation Administration for required yearly recurrent training for national airline’s inflight personnel.

·       Designed and completed time study evaluation of current computer technology resulting in reduction of lost man-hours by 70%. 

Attended graduate school for masters of business administration 2002 - 2004

Mo Nunn Racing, Indianapolis, Indiana  2001 - 2001

Director of Marketing and Corporate Services

Managed marketing operations and client services for professional motorsports team.

·       Managed twenty-one global events hosting a total of ten thousand guests.

·       Designed consumer promotion programs for Pioneer Electronics showcased by their title sponsorship in Champ Car racing.

·       Designed marketing materials for Pioneer Electronics consumer electronics including televisions, stereo systems and in-car, flat panel entertainment systems.

·       Created a consumer interactive, traveling, product zone showcasing high-tier consumer products for Pioneer Electronics.

Corporate Marketing Manager

Managed daily operations of enterprise sports marketing sponsorship including budgetary responsibility, business-to-business and business-to-consumer sales development and event coordination.

·       Financial management of $25M enterprise marketing program leveraging CART, IRL and NASCAR to promote high-tech consumer products with customers and end-user consumers.

·       Designed consumer promotion programs with multiple wireless providers to increase sales of high-tier wireless phones.

·       Launched new consumer products in conjunction with global motorsports sponsorship.  Included special car branding, on-site consumer promotions and programs with in-market wireless providers.

·       Showcased “future” products with distributors, resellers and consumers through on-site promotions and events.

·       Built relationships with police and fire departments along with other two-way radio distributors and resellers to increase sales of digital, two-way radio networks in strategic markets.

·       Leveraged event sponsorships in conjunction with business-to-business and business-to-consumer sales contests and promotions to impact more than 300,000 potential customers.

·       Increased sales 20% through activation of retail sales programs in targeted major markets in conjunction with sports sponsorships.

·       Facilitated yearly training program for executives and sector managers showcasing program opportunities, recent changes and goals for upcoming year.

·       Authored weekly communication newsletter and monthly articles to 3500 employees covering current marketing programs, accomplishments and interviews.

Marketing Communications Training Manager

Managed development of RoadMap wireless training program for U.S. Retail and Asia Pacific Markets.

·       Worked in conjunction with new product development teams to design training materials focused on wireless phones, new digital and second-generation technology along with value added selling skills.

·       Authored more than fifty wireless phone training components including competitive comparison guides, interactive training components and CD-Rom training.

·       Traveled throughout the U.S. and Asia facilitating sixty sales training classes showcasing high-tech wireless operation along with product features and operation.

·       Developed format, script and content of interactive CD Rom, PowerPoint and video training programs used by 2500 sales personnel globally to showcase product operation.

·       Managed international sales training for China, Singapore, Australia, Japan, New Zealand and U.S. Retail markets.

Production and Operations Manager

Managed operations of four wireless phone production lines.

·       Assisted Human Resources in the staffing of ten production lines through interviews, skills assessment, shift preference requests and other new hire orientation requirements.

·       Daily management responsibility for 85 hourly and salary production workers.

·       Managed four wireless phone production lines manufacturing cutting edge, high-tier, wireless phones.

·       Worked with product development teams to optimize manufacturing process and increase daily production rates.

·       Assigned two kit component production lines producing individual components for shipment to China for assembly.