Dear Hiring manager:

After an extensive and thorough search, I hired John Rodeman to fill a Manager of Marketing and Communications position at VistaCare.  Due to some unforeseen budget cuts, we have had a significant reduction in force at our Home Office, which resulted in the elimination of John’s position.

Throughout the interview process, John presented himself as an exceptionally strong candidate, impressing me with the depth of his qualifications, the quality of his written communications, his strong attention to detail, and his demonstrated passion for his chosen career path.  During his tenure with VistaCare, John contributed significantly to the set-up and rollout of our new sales force automation/customer relationship management system (SAMi).  Throughout this process, he demonstrated high proficiency in project management, collaborative leadership, and marketing strategy.  John also assumed the marketing lead for our Web Site, www.VistaCare.com, bringing a greater dynamic to our front page and contributing to heightened discipline for our paid and natural search strategies.  In addition, John has managed multiple business-to-business fax campaigns and provided strategic marketing and communications counsel to nine hospice programs in our North region.

I can recommend John to any organization seeking a focused, disciplined, strategic marketing professional, and I hope you will consider his candidacy for appropriate positions within your organization.

If there is anything further I can do to advance John’s candidacy, please don’t hesitate to contact me.

Regards,

Mike Fleming

Vice President, Marketing and Communications
Office (480) 648-8700
Mobil: (602) 790-9612
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